Opening the Casbaa OTT Conference last Wednesday, March 21st, Radha Rahman, Marketing Director, Asia, for Brightcove set the tone for the day from the start as she told delegates “The end game is to win the viewer over and over again. Consumers now have more choice so services need to be different. Viewers are more savvy and viewing habits have changed to include binge watching and increased mobile consumption”.
Asian video industry association, Casbaa, held its annual OTT Summit, Asia’s OTT industry marquee event, on 20 & 21 March. New to the event this year, which has been expanded to two days, was the OTT Anti-Piracy Seminar on March 20th.