Casbaa OTT Summit – Day 2 – Customer retention is key

Opening the Casbaa OTT Conference last Wednesday, March 21st, Radha Rahman, Marketing Director, Asia, for Brightcove set the tone for the day from the start as she told delegates “The end game is to win the viewer over and over again. Consumers now have more choice so services need to be different. Viewers are more savvy and viewing habits have changed to include binge watching and increased mobile consumption”.