AVIA News

Subscription Video-on-Demand Service Providers in ASEAN Introduce Content Code to Safeguard Consumer Interests

Leading subscription video-on-demand services across ASEAN, including ASTRO, dimsum, Fox+, HOOQ, iflix, Netflix, tonton, TVB and The Walt Disney Company (Southeast Asia) have come together to announce the creation of a self-regulatory Subscription Video-on-Demand Industry Content Code (hereafter referred to as the “Code”) to safeguard consumer interests.

Anti-Piracy

The upsurge in Hong Kong of pirated TV boxes poses a major threat to the subscription video industry

In a newly released Casbaa survey of the content viewing behaviour of Hong Kong consumers, it was revealed that close to one in four consumers (24%) use a TV box which can be used to stream pirated television and video content. These TV boxes, also known as Illicit Streaming Devices (ISDs), allow users to access hundreds of thousands of pirated television channels and video-on-demand content, usually with the payment of a one-time fee.