The Premier League’s first international office will open in Singapore on Monday 14 January 2019.
Based in Tanjong Pagar, the office will provide a base for the Asia-Pacific region and has primarily been established to fight piracy of Premier League content and support broadcast partners. This will include deploying the league’s hugely successful enforcement programme across multiple markets and assisting licensees with activation of their rights and promotion of the competition.
The office opening reaffirms the League’s commitment to its fanbase in Singapore and across the entire region. The League and its clubs have millions of fans in Asia, and the Premier League has a number of contracts with broadcasters on a market by market basis to make available all 380 matches per season to viewers across the region.
The League has a history of engaging directly with local fans, including sell-out Premier League Asia Trophy tournaments, most recently in Hong Kong in 2017 and Singapore in 2015.
Singapore has one of the most developed, effective and influential legal structures in the region with a long history of recognising intellectual property rights. The Premier League’s anti-piracy efforts in Asia have already been extensive and include blocking action against illegal apps in Singapore, the commencement of criminal action against suppliers of illicit streaming devices and very recently, working with the Thai authorities to support raids of suppliers of illicit streaming devices. The League is also a member of the Coalition Against Piracy which represents the creative industries across the region.
The Premier League’s Director of Broadcasting Paul Molnar said:
“The Asia-Pacific region is strategically important for the Premier League and its clubs. Singapore provides an excellent location for our first international office and we look forward to using this base to support our many broadcast partners across the region. Equally, it is critical that we now deploy local resource and expertise to combat the increasing threat of piracy which undermines all stakeholders in the creative industry.”
About the Premier League
The Premier League produces some of the most competitive and compelling football in the world. The League and its clubs use the power and popularity of the competition to inspire fans, communities, and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in 1 billion homes in 189 countries.
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About the Asia Video Industry Association
The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry. AVIA evolved from Casbaa in 2018.
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