The Asia Video Industry Association (AVIA) is led by a Board of Directors, responsible for the management of the association.

Currently, the Board of Directors is:



Joe Welch

Vice President, Government Relations, Asia
21st Century Fox

Joe Welch is responsible for supporting the public policy and regulatory advocacy efforts of 21st Century Fox’s business units across the region.

Board members


Todd Miller

Chief Executive Officer
Celestial Tiger Entertainment

Todd Miller is responsible for driving the company’s core businesses of branded pay TV channels, content creation and content distribution across Asia and beyond. Celestial Tiger Entertainment (CTE), one of Asia’s largest vertically integrated independent entertainment companies.


Rohit D’Silva 

Executive Vice President of Commercial
FOX Networks Group Asia

Rohit D’Silva oversees Affiliate Partnerships, Content Syndication, Non-Linear Products and National Geographic Partners businesses across Asia Pacific and the Middle East. Rohit is responsible for growing revenue and partnerships as well as developing new business opportunities for the 30+ channel brands in FNG’s multi-genre portfolio, including sports, entertainment, factual and Chinese-language properties.


James Ross

Chief Executive Officer
Lightning International

Based in Hong Kong, Lightning represents 25+ producers, 3,000 programme hours, and channels Trace, Mezzo, Australia Channel, Fix&Foxi, MyZenTV, Pet Club TV, Action Hollywood Movies, and Pulse. Its LMPS division operates playout for channels Country TV and Rialto in New Zealand.


Ricky Ow

Turner, Asia Pacific

Ricky Ow has executive oversight for all of Turner’s entertainment and kids’ networks, digital and media services, the distribution of CNN’s services, and all licensing and merchandising activity in Asia Pacific.

11/21/2012Hong KongTime WarnerBelinda LuiManaging Director, Public Policy, Asia PacificPhoto: Mark Hill

Belinda Lui

Managing Director – Asia-Pacific Public Policy
Time Warner

Belinda Lui is head of Time Warner’s public policy office in Asia-Pacific with management of the company’s government and regulatory affairs. Time Warner is the parent company of HBO, Turner Broadcasting (including CNN), and Warner Bros.


Alexandre Muller

Managing Director, Asia Pacific

Alexandre Muller is responsible for TV5MONDE’s regional business operations, including the launch and distribution of channels, marketing and all internet and new media development within the region.


Desmond Chan

Deputy General Manager

Desmond Chan is responsible for international operations, and legal and regulatory matters of Hong Kong’s leading television station. He is also General Manager of TVBI.


Amit Malhotra

VP & General Manager – Media Networks
The Walt Disney Company (Southeast Asia)

Amit Malhotra is responsible for all movie distribution and marketing including the company’s live entertainment and home entertainment opportunities. He also oversees the distribution and commercial growth of Disney’s media content business (Disney Channels portfolio, ABC, Disney Studios, Digital Products, Games and Music).