Board of Directors

The Asia Video Industry Association (AVIA) is led by a Board of Directors, responsible for the management of the association.

Currently, the Board of Directors is:



Joe Welch

Vice President, Government Relations, Asia
21st Century Fox

Joe Welch is responsible for supporting the public policy and regulatory advocacy efforts of 21st Century Fox’s business units across the region.

Board members


Roger Tong

Chief Executive Officer

Dr Roger Tong has over 33 years’ experience  in the satellite and telecommunications industry. Dr Tong has held various senior management positions at COM DEV International, Allen Telecom and Mark IV Industries, Prior to joining AsiaSat in 2008, Dr Tong worked as Technical Consultant to Telesat Canada.


Greg Armshaw 

Head of Sales, Asia

At Brightcove, Greg is focused on expanding the video streaming company’s footprint across the region. Greg has more than 20 years of experience in advertising, digital marketing, and a rich experience in building consumer offerings in the technology, media & telecom sector. Prior to Brightcove, Greg held various senior management and mentor roles at Universal McCann, McCann WorldGroup, Chinaccelator, and as an OTT TV advisor to CASBAA (now AVIA).


Ernest Cu

President & CEO
Globe Telecom

Ernest Cu is the President and CEO of Globe Telecom, the leading telecommunications company in the Philippines. Under his visionary leadership, Globe has outperformed industry growth with the company breaking records across all key product groups, brands and market segments, catapulting Globe as the Number 1 mobile brand in the country.



Tony Zameczkowski

Vice President, Business Development, Asia

Anthony (“Tony”) Zameczkowski has held pivotal roles within huge organisations where he has been responsible for leading teams in strategic partnerships and business development efforts in ever-changing and fast-moving environments. With more than 17 years’ experience in the media and technology industry, Tony has a proven track record of building and strengthening strategic partnerships with key players across content verticals (entertainment, music, sports and news) in markets covering Asia, Europe, Middle East, Africa and Russia.


Ricky Ow

Turner, Asia Pacific

Ricky Ow has executive oversight for all of Turner’s entertainment and kids’ networks, digital and media services, the distribution of CNN’s services, and all licensing and merchandising activity in Asia Pacific.


Birathon Kasemsri Na Ayudhaya

Chief Content & Media Officer
True Corporation

At True, Birathon oversees all companies and joint ventures under True responsible for content creation (movies, TV, music, games, publishing etc), content distribution (True4U, TNN and True Visions), and content commercialisation (True Media). Before coming to True, he gained extensive management experience in leading global technology. entertainment, and consumer products companies, including Microsoft, Sony Music, Disney, Coca-Cola, and Philip Morris. Additionally, Birathon is Executive Assistant to the CEO of True Corporation.


Alexandre Muller

Managing Director, Asia Pacific

Alexandre Muller is responsible for TV5MONDE’s regional business operations, including the launch and distribution of channels, marketing and all internet and new media development within the region.


Desmond Chan

Deputy General Manager

Desmond Chan is responsible for international operations, and legal and regulatory matters of Hong Kong’s leading television station. He is also General Manager of TVBI.


Amit Malhotra

VP & General Manager – Media Networks
The Walt Disney Company (Southeast Asia)

Amit Malhotra is responsible for all movie distribution and marketing including the company’s live entertainment and home entertainment opportunities. He also oversees the distribution and commercial growth of Disney’s media content business (Disney Channels portfolio, ABC, Disney Studios, Digital Products, Games and Music).