AVIA News

Casbaa OTT Summit – Day 2 – Customer retention is key

Opening the Casbaa OTT Conference last Wednesday, March 21st, Radha Rahman, Marketing Director, Asia, for Brightcove set the tone for the day from the start as she told delegates “The end game is to win the viewer over and over again. Consumers now have more choice so services need to be different. Viewers are more savvy and viewing habits have changed to include binge watching and increased mobile consumption”.

CASBAA

Digital Transformation: How is OTT Redefining Media

Singapore, 23 February 2017– CASBAA, the Association for digital multichannel TV, content, platforms, advertising and video delivery in Asia, is pleased to announce its 4th OTT Summit, Asia’s OTT industry marquee annual event. A series of panels comprised of some of the region’s leading experts will explore in detail how traditional media is responding to the digital challenges of OTT.