The pay TV market in Malaysia could be set for a shake-up soon as the Malaysian government is open to liberalising the market and allowing competition to flourish. The introduction of competition into the market would create a more level playing field, with consumers being able to pick the operator of their choice. This will also lead service providers to start improving their services to outshine the competition.
Over the last few years, consumers in Malaysia are turning to digital TV set-up boxes and OTT video streaming services. Although the subscribers are small compared to free-to-air and pay TV, the industry is upbeat that the take-up rate and subscriptions in Malaysia will grow significantly over the next three to five years. Content has to be relevant, in line with what consumers want and pricing has to be competitive – this is the “make it or break it” moment for many video streaming services in Malaysia.
The Malaysia in View forum will discuss key themes including:
- Government Insight: Updates on new measures, regulations and incentives for the TV and video industry in Malaysia
- Is SVOD the Beginning of The End for Traditional Pay TV?
- What Will the New Services and Pay TV Packaging Strategy Look Like?
- Content Monetisation: Packaging, pricing and partnerships
- Driving Long Term Viewership: Understanding the type of content your consumer wants
- Revenue Generation: Will SVOD, AVOD or Freemium model win in Malaysia?
- eSports Business in Malaysia
* All details subject to change